GHSA, with support from General Motors, provided a grant to Youthcast Media Group to train youth to source materials and produce videos on the issue of distracted driving.
GHSA, with the support of General Motors (GM), provided a grant to Youthcast Media Group (YMG) to train high school students from under-resourced communities on how to source materials and produce multimedia content on the issue of distracted driving.
The resulting toolkit, Youth and Distracted Driving: A Social Media Toolkit for SHSOs, includes more than 60 youth-developed distracted driving videos and posts that State Highway Safety Offices, their partners and traffic safety allies can employ across all social media channels.
Each video provides a youth perspective on distracted driving and can help reach young people on social media in an engaging, authentic way. These videos were created for youth, by youth.
The toolkit is designed to be turnkey and does not require any permissions before posting. It contains instructions on how to download the videos and suggested text to accompany each post, including tags for GHSA, GM, YMG and other organizations where applicable.
